Waste Management Strategy
The Cork Waste Management Strategy is a joint initiative between Cork City Council and Cork County Council that was formulated in 1995. The primary aim of the 25-year Strategy, which carries the 20/20 vision logo, is to reduce the total quantity of municipal solid waste to be disposed of to landfill in the Cork region to 200,000 tonnes by the year 2020. The quantity of these wastes disposed of to landfill was 225,000 tonnes in 1995, and it is estimated that if the Waste Management Strategy is not implemented, this will have risen to 450,000 tonnes by 2020.
The Waste Management Strategy proposes to achieve its target through its three guiding principles, i.e. Reduction, Re-use and Recycling (the three "Rs"), The public awareness "20/20 vision" campaign is an important strand of the Waste Management Strategy, the campaign to educate the general public and increase general awareness on waste management issues through a number of measures, namely:
The Cork Waste Management Strategy 20/20 News Advertorial is published three times per year In the local newspapers circulating in the city and county. These advertorials carry information on local authority Waste Management initiatives (e.g. location of recycling centres, composting schemes, etc.) and other relevant issues that are ongoing in the City and County.
Recent Issues of 20/20 News Advertorial
20/20 Advertorial June 2006
20/20 Advertorial 2005
20/20 Advertorial December 2004
20/20 Advertorial June 2004
20/20 Advertorial March 2004
20/20 Advertorial December 2003
20/20 Newsletter June 2003
- Advertising Campaigns
The 20/20 vision campaign has been advertised through a variety of media, e.g. on refuse collection trucks local newspapers, bus stops, etc. The purpose of these advertisements was to increase public awareness of the 20/20 vision campaign and the Cork Waste Management Strategy.
- Public Education Campaign
A series of articles have been published on local newspapers and broadcast on local TV. These articles provide information on the Cork Waste Management Strategy and the three Rs.
- School visits
Primary and Secondary schools are visited and given presentations on Waste Management and the three "Rs". A video on Waste Management in Cork is also shown (this video was produced as part of the Waste Management Strategy). The purpose of these visits is to show students what happens to the refuse produced in their homes and schools after collection and to encourage them to recycle as much of their refuse as possible.
- Green Awards
The principal green award scheme is the green flag scheme for schools which recognises the efforts of students to improve their school environment by implementing a waste management scheme. The applicants generally (a) perform an audit of waste production and (b) examine the purchasing policy in their school. They are then required to improve the current situation through the implementation of some waste management measures (e.g. purchase of recycled goods, implementation of composting schemes, etc.). It is planned to introduce some other green award schemes for other sectors (e.g. Failte Glas Campaign for hotels).